Sponsor evidence worksheet

Five verified candidates before the first sponsor ask.

Turn the ranked Cambridge sponsor lanes into five verified, approval-ready candidate records for the first paid sponsor conversation.

Manual evidence worksheet only. Do not contact prospects, reserve inventory, collect payment, publish claims or send subscriber email before the editor approves the named prospect and copy.

Close roomLead routesProof ledgerCreative brief

Verification slots

Use these as empty, manual records. Named prospects still need current source checks and editorial approval before contact.

Verification slot 1

Independent schools, nurseries, tutoring and camps

Target place: Cambridge, Ely, Cambourne, Northstowe or Saffron Walden

First package: Launch week sponsor

Minimum proof: Current public landing page for the service or event; Age range, location, date or availability window; Safeguarding-aware wording and no unsupported results claim

Reject if: Only a generic homepage exists; Offer depends on exam outcome claims; No clear local place or booking action

Verification slot 2

Estate agents, premium lettings and relocation services

Target place: Cambridge, South Cambridgeshire, Ely or Northstowe

First package: Launch week sponsor

Minimum proof: Named trading identity and service-area page; Valuation, relocation, letting or viewing CTA; Copy avoids house-price, investment-return or market-performance promises

Reject if: No current local listings or service area; Landing page makes unsupported performance claims; CTA is only a generic national contact page

Verification slot 3

Science-park, station-area and professional services

Target place: Cambridge station, Biomedical Campus, Science Park, Cambourne or Northstowe

First package: Founding issue sponsor

Minimum proof: Local office, campus, workspace or service proof; One simple CTA for founders, workers or professional households; Legal, financial, recruitment or employment claims reviewed before use

Reject if: Pitch is only broad brand awareness; No Cambridge-area reader benefit; Regulated claims cannot be substantiated

Verification slot 4

Clinics, dentists, opticians, physios and gyms

Target place: Cambridge, Ely, Cambourne or Saffron Walden

First package: Founding issue sponsor

Minimum proof: Practice, clinic or gym identity; Appointment, membership or waiting-list page; No clinical, weight-loss or urgency claim without substantiation

Reject if: No current booking route; Copy would imply medical advice or guaranteed outcome; Service area does not match the coverage footprint

Verification slot 5

Restaurants, cafes, theatres, museums and weekend venues

Target place: Cambridge, Ely or Saffron Walden

First package: Referral reward sponsor

Minimum proof: Live booking, menu, ticket or voucher page; Date, venue, expiry or availability clearly visible; Prize, voucher or referral reward terms captured before publication

Reject if: No date-specific reader action; Offer cannot be verified from a current source; Reward terms are unclear

Approval record fields

Each shortlisted sponsor needs a complete record before checkout or publication work starts.

OpenBusiness nameCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenPublic websiteCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenVerified landing pageCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenCovered place or service areaCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenSponsor laneCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenProposed packageCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenReader CTACapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenProof URLs checkedCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenCompliance risksCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.Openeditorial approval statusCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenCheckout statusCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.OpenPublication/reporting notesCapture this before any outreach approval, Stripe wiring, issue placement or sponsor report.

Linear proof

How to prove this work against the newsletter empire tracker.

OpenLinear proofAttach the verified candidate record to MY-2577 or a child Linear issue.OpenLinear proofInclude the current source URLs, rejection reasons and chosen first package.OpenLinear proofDo not close the issue until the website build and check pass and the commit is pushed.