Creative brief

Capture the sponsor facts before writing copy.

This is the intake checklist for turning a sponsor enquiry into a safe labelled placement. It is deliberately static and manual until the editor approves live booking flow.

Booking intakeOne-sheetReporting plan
OpenAdvertiser and ownerTrading name, billing contact, approver, website and local service area.OpenOffer and actionOne useful local offer, one CTA and one landing page that matches the copy.OpenDates and geographyDesired issue date, covered places, exclusions and any expiry or booking deadline.OpenCopy constraintsHeadline up to 70 characters, body up to 320 characters, plain-English factual claims only.OpenProof attachmentsLanding page, price/date/location proof, terms for prizes or regulated claim substantiation.OpenReader protectionComplaint route, correction owner and refund/withdrawal policy before publication.