Sponsor account verification
Manual verification worksheet for turning named Cambridge sponsor candidates into approval-ready records.
Do not scrape directories, contact prospects, reserve inventory, collect payment, imply live circulation or publish sponsor claims before the editor approves outreach.
Every named account needs these fields before the editor is asked to approve outreach, checkout wiring or issue placement.
Verification field
The sponsor CTA must point at a live page that supports the exact offer, date, place and action in the copy.
Reject if: Only a generic homepage exists, the page is stale, or the offer cannot be verified from the advertiser source.
Verification field
Every sponsor must clearly serve Cambridge, South Cambridgeshire, Ely or a named covered corridor.
Reject if: The business is mainly national, remote-only or outside the coverage footprint without a Cambridge-specific reader use.
Verification field
The ad needs one practical morning action: book, enquire, visit, check availability, download or attend.
Reject if: The campaign is broad awareness, vague branding or multiple competing CTAs.
Verification field
Education, health, property, legal, finance and employment copy can become risky quickly.
Reject if: The copy needs outcomes, savings, rankings, medical results, investment return or legal claims that are not substantiated.
Verification field
The candidate must fit an existing package, issue window and proof-led reporting path before any checkout work.
Reject if: No package fit, no desired timing, no billing owner, no creative owner or no reporting evidence path exists.
Work low-risk, high-proof candidates first so the first revenue pass stays boring and reversible.
Pass 1 - 3 records
Segments: Restaurants, cafes, theatres, museums and weekend venues
First records: Cambridge Junction; Cambridge University Botanic Garden; Cambridge Arts Theatre
Package fit: Referral reward sponsor or Friday issue sponsor
Proof focus: Current event, booking route, date restrictions, ticket availability and prize terms if a referral reward is proposed.
Pass 2 - 2 records
Segments: Estate agents, premium lettings and relocation services
First records: Cheffins Cambridge; Redmayne Arnold and Harris
Package fit: Launch week sponsor or founding issue sponsor
Proof focus: Office identity, valuation or area-guide route, service area, no price-growth or investment-return claims.
Pass 3 - 2 records
Segments: Independent schools, nurseries, tutoring and camps
First records: St John's College School; The Leys School
Package fit: Launch week sponsor
Proof focus: Admissions page, open-event date, age range, safeguarding tone and no unsupported results claims.
Pass 4 - 2 records
Segments: Trades, gardens, insulation, solar and home improvement; Restaurants, cafes, theatres, museums and weekend venues
First records: Scotsdales Garden Centre; The Varsity Hotel & Spa
Package fit: Seasonal weekend sponsor
Proof focus: Current offer page, location proof, booking or stock route, price and restriction proof if mentioned.
Use these records for MY-2577 and any future sponsor child issue.