Media kit

Practical local reach for Cambridge-area advertisers.

Good Morning Cambridge is positioned as a free morning briefing for residents, commuters, parents, professionals and local business owners across Cambridge and South Cambs. This page is static prep for approved sponsor outreach; it does not imply live circulation, collect payment or reserve inventory.

Prepare enquiry Close room Read ad specs Audience proof Prospect map Campus sprint Target accounts Account verification Lead routes Outreach copy

Audience geography

Cambridge, Ely, Cambourne, Northstowe, Histon and Impington, Sawston, Waterbeach, Cambridge Biomedical Campus, St Ives, Huntingdon, Newmarket, Saffron WaldenCoverage

Daily briefing inputs

56 source routesSource depth

Advertiser fit map

8 ranked lanesSponsor lanes

First sponsor shortlist

10 named candidatesTarget accounts

Approval prep

4 manual sponsor-account passesVerification passes

Reader positioning

4 proof-led segmentsAudience map

Reader intent signals

113 affiliate searchesProduct catalogue

Advertiser fit

Ranked by local fit, morning usefulness, spending power, repeat potential and creative practicality.

Lane 1 - 4.6/5

Independent schools, colleges, tutoring and family services

Reach parents and commuters before school-run and workday decisions, with term, admissions, tutoring, camps or family-service offers.

Suggested CTAs: Book an open day, See summer camp places, Join the tutoring waitlist

Compliance check: Clear age range, location and dates; Safeguarding-aware copy; No pressure-led education claims or unsupported results claims

Lane 2 - 4.6/5

Estate agents, premium lettings and relocation services

Cambridge-area movers, landlords, research workers and families need practical local context before viewing, selling or relocating.

Suggested CTAs: Book a Cambridge valuation, See homes near the station, Plan a South Cambs move

Compliance check: Active local listings, valuation route or relocation page; Named service area; No unsupported house-price or investment claims

Lane 3 - 4.2/5

Professional services around Cambridge station, science parks and business parks

Morning readers include founders, commuters and professional households who act on accountants, solicitors, recruiters, coworking and B2B offers.

Suggested CTAs: Book a local consultation, Download the founder checklist, Reserve a workspace tour

Compliance check: Registered business identity; Clear landing page and contact route; Legal, financial or employment claims reviewed before use

Lane 4 - 4.0/5

Dentists, opticians, gyms, physios and private clinics

Appointment-led services fit the morning planning window, but health and fitness copy needs conservative claims handling.

Suggested CTAs: Book a Cambridge appointment, Join the waiting list, Check membership availability

Compliance check: Professional registration or clinic identity; Appointment or membership page; No clinical outcome, weight-loss or urgency claims without substantiation

Lane 5 - 4.6/5

Restaurants, cafes, theatres, museums and weekend venues

Friday, weekend and visitor-adjacent editions can turn local attention into bookings, tickets and referral rewards.

Suggested CTAs: Book this weekend, Get reader tickets, Win a local night out

Compliance check: Live booking, ticket or voucher page; Date-specific availability; Prize or voucher terms if used as a referral reward

Lane 6 - 4.4/5

Trades, garden services, energy upgrades and home improvement

Homeowners and landlords use morning admin time to plan repairs, insulation, gardens, kitchens and local call-outs.

Suggested CTAs: Get a Cambridge quote, Plan a garden job, Check heat-pump availability

Compliance check: Insured/trading identity; Service-area page; No grant, savings or payback overclaims

Launch guardrails

Do not contact prospects, reserve inventory, collect payment, imply live circulation or publish sponsor claims before the editor approves outreach.

OpenNo live checkoutStripe/payment links remain disabled until explicit launch approval.OpenNo cold outreach yetProspect contact waits for editorial approval and a reviewed outreach script.OpenSource-backed claimsSponsor and editorial claims need original sources or advertiser proof before use.OpenAudience proofReader positioning stays segment-based until live Buttondown metrics exist.OpenCampaign reportingProof of placement and performance notes stay modest and source-backed.OpenProspect scoringInternal segment map ranks where approved sponsor outreach should start.OpenCampus sprintBiomedical Campus, Cambridge South and Science Park sponsor lanes with current public-source notes.OpenTarget accountsNamed candidates with proof gates for the first approved sponsor pass.OpenAccount verificationManual proof worksheet before the editor is asked to approve any sponsor contact.OpenLead routesManual directories and business-cluster routes for approved prospect research.OpenClose roomManual path from ranked lanes to first sponsor revenue after approval.